1999 - Founding of the Jewellery House MaximiliaN London

At the turn of the millennium, the first Maximilian boutique opened its doors in London. This iconic location was no coincidence—the capital of Great Britain perfectly embodies the luxurious, multifaceted, and aristocratic spirit of the Maximilian brand. The House was founded by Maxim Artsinovich, a jeweller, designer, and patron of the arts.

2000 - International Expansion

Company offices were launched in London, Moscow and Dubai, laying the foundation for a truly global presence.

2002 - Development of In-House Gemstone Sources

MaximiliaN London began sourcing its own precious stones directly:

• Majestic emeralds from Colombia, Brazil, Zambia, and Afghanistan

• Vivid rubies and icy sapphires from Burma (Myanmar), Thailand, Tanzania, Madagascar, and Mozambique

• The House became a trusted supplier to the world’s leading jewellery maisons.

2010 - Launch of Maximilian Silver Label

In collaboration with his brother Denis Artsinovich, Maxim introduced Maximilian Silver Label , a refined line of silver jewellery.

2011 - Investment in Precious Stones

MaximiliaN London unveiled its proprietary gemstone investment platform, enabling clients to build curated collections of diamonds as a form of alternative investment.

2011 - Establishment of the Maximilian Art Foundation

The Maximilian Art Foundation was founded to support contemporary artists, publish art books, and organise world-class exhibitions.
Maxim Artsinovich generously donated a significant collection of contemporary lapidary art to the State Hermitage Museum .

2011 - Boutique Opening at Jumeirah Zabeel Saray, Dubai

The brand launched its first flagship boutique in the Middle East at the prestigious Jumeirah Zabeel Saray Hotel.

2011 - Collaboration with Mana Matsuzaki and Kuwayama Corporation

• Maximilian London partnered with renowned Japanese designer Mana Matsuzaki, founder of LATREIA and design director of Matsuzaki Inc.

• Also in collaboration: Kuwayama Corporation, a historic Tokyo-based jewellery manufacturer founded in 1964.

2012 - Creation of the Maximilian Watch Collection

The Maximilian Chronograph marked the House’s entry into haute horlogerie. Crafted in platinum and rose gold, with hands forged by a German master watchmaker and crocodile leather straps, the timepieces are presented in bespoke Elie Bleu cases.

2015 - Steve McCurry Exhibition at the Hermitage

In partnership with the Hermitage Museum, the Maximilian Art Foundation sponsored a landmark exhibition featuring the works of iconic photographer Steve McCurry.

2017 - New Boutique at Jumeirah Al Qasr, Dubai

A second boutique opened at the palatial Jumeirah Al Qasr hotel, reinforcing the brand’s position in the Gulf luxury scene.

2018 - Support for Steve McCurry Exhibition at MMOMA

Maximilian Art Foundation supported another exhibition of Steve McCurry’s work at the Moscow Museum of Modern Art.

2019 - Maximilian Silver Available via Poison Drop

Maximilian Silver Jewellery became available through Poison Drop, Russia’s leading online jewellery platform.

2020 - Boutique Opening at Dubai Mall

MaximiliaN London launched its flagship boutique in Dubai Mall, situated in the epicentre of the region’s luxury district.

2020 - Introduction of the DNA Collection

Designed by Maxim Artsinovich, the DNA Collection expresses identity, legacy, and timeless elegance in every piece.

2022 - Permanent Exhibition at the Hermitage

The Maximilian Art Foundation curated a permanent exhibition of contemporary art from its donated collection at the Hermitage Museum.

2023 - Showcase at the 77th Feninjer Jewellery Fair, São Paulo

MaximiliaN London was honoured with an exclusive invitation from ApexBrasil to exhibit at Feninjer, Latin America’s largest jewellery fair.

2024 - Maye Musk on the Cover of Elle

The legendary Maye Musk graced the digital cover of Elle , wearing MaximiliaN London creations. We are deeply honoured to see our vision reflected in such an inspiring woman.

2024 - Anna Dello Russo for Harper’s Bazaar Serbia

Fashion icon Anna Dello Russo wore MaximiliaN London jewellery in her Harper’s Bazaar cover story, including a custom-designed 130cm necklace featuring 250 diamonds, totalling 125.91 carats.

2024 - Launch of the Arabesque Collection

The Arabesque Collection, inspired by Moorish motifs and Eastern elegance, debuted to international acclaim.

2024 - Launch of the Robin Hood Collection

The Robin Hood Collection reinterprets British legend through a contemporary lens of empowerment and nobility.