Every year MaximiliaN London launches around 250 items from the fine jewellery collection and 2000-3000 items from regular collections.
Most collections produced by MaximiliaN London since 1999 have been one-of-a-kind unique pieces. All jewellery designs have copyright of the Jewellery House of MaximiliaN and represent intellectual property (IP) and valuable intangible asset of the Company.
MaximiliaN London is firmly positioned in the dynamic segment of fine jewellery, successfully distinguishing itself from other luxury jewellery brands.
This unique London-based brand is supported globally though a variety of advertising campaigns, sponsorships, events in the Middle East, Asia, Europe and America, press articles and targeted public relations
Many celebrities wear MaximiliaN London jewellery as appreciation of its distinctive design and exceptional quality.