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The Maximilian Story

On the 1st of November 2011 MaximiliaN opened the doors of its very first jewellery boutique for honoured customers of the brand. The boutique is fantastically located in an iconic place – The Palm Jumeirah in the prestigious Zabeel Saray Hotel (part of the world famous Jumeirah International Group). This spectacular beachside resort has a style and grandeur reminiscent of the Ottoman Empire. Accompanying this splendour is an array of world class facilities: fine dining experiences, the spectacle of the theatre and a journey of the senses at one of the largest, most opulent spas in the Middle East.

The Founder and Creative Director of the brand Mr.MaximiliaN personally designed every single aspect of the boutique. The inspiration came from the famous creations of Austrian architect Wittman. Large and comfortable armchairs in the so-called Kubus style provided the main idea of making rectangular lines the most important part of the interior. The boutique is decorated with soft dark brown leather (the corporate style of the brand) which matches the light brown wood also used. It creates a fantastic combination of colours.

The most important feature of the interior and presentation of the jewellery are the MaximiliaN showcases complete with patented light and security systems. Only MaximiliaN Gem Experts have access to operate them with fingerprint technology! The boutique has an area of 36 square metres.

In addition, we would like to draw your attention to the fact that Sheikh Hamdan bin Mohammed bin Rashid al Maktoum, the Hereditary Prince of Dubai, is one of the major owners. All the Royal Families of Middle East are honoured guests of the hotel.

From September 2017 MaximiliaN London is moving from the Zabeel Saray Hotel to the Hotel Al Qaser in Dubai’s most prestigious resort Madinat Jumeirah. This location will be the flagship boutique for the whole Middle East where our most exclusive one-of-a-kind creations will be presented.